Case Study: Duran & Venables Marketing Services

Challenge

Duran & Venables, a leading provider of grading and paving construction services in Northern California, was generating new business and making itself known the traditional, old-fashioned way for more than 27 years by word-of-mouth. The company had a limited marketing/communication plan, no sales collateral or tools, and no Web site to enhance its visibility, promote its services, and increase sales. Duran & Venables chose InfoPros to provide its marketing expertise and consultation to address these areas and help the company achieve growth. The challenge was to create a marketing/communication plan and a tactical program with no pre-existing plans or programs to compare with or build upon, and no archived company information or statistics to utilize.

Solution

InfoPros brainstormed with Duran & Venables leadership, surveyed company managers, interviewed customers, and gathered a plethora of information. Next, InfoPros wrote an annual marketing/communication plan to strengthen the company brand; produce sales/marketing collateral, stationery and a new Web site; and increase community outreach with press releases, alerts and more involvement.

Result

Duran & Venables is positioned as a leader in the industry; sales and project managers have the tools they need to sell and promote their services; the company receives excellent visibility in the community and in the media; and it is now on track to reach its targets in the coming year.

Testimonial

"I am very pleased with our marketing and communication program. It is reassuring to know that our marketing department—InfoPros—is working hard to help us achieve our company goals.”