Case Study: Documentation Leveraged for Marketing

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Our client, a major software company that specializes in Call Center software, requested documentation assistance from our technical documentation team. Our team created an online help product that produced PDF formats of the manuals, for ad-hoc printing requests, along with an online help system for quick and easy retrieval of the information.

The challenge, though, was not in creating the documentation solution. The challenge was in promoting the software’s new customizable report features to a database of prospects obtained from tradeshows.

Solution

Sample marketing publications for a major software companyInfoPros, with its marketing expertise and documentation experience, leveraged the knowledge gained from creating the online help documentation to create compelling marketing messages, saving our client time and resources.

Understanding the software’s customizable report features intimately, the InfoPros marketing team immersed itself in creating compelling and dynamic e-mail promotions that focused on the industry trends, return on investment, cost savings, reducing fraud, and more. Targeting CxOs and decision-makers, InfoPros focused on creating marketing messages of substance, enticing prospects to try and buy.

Result

Not only did the online help system give our client’s customers immediate access to the new software’s features so that they could create new reports quickly and easily, but the e-mail promotions increased visibility to a database of prospects, giving them access to information that was helpful and focused, resulting in increased revenue for our client.